According to A study by the Thailand Development and research Institute (TDRI)showed that about 31 percent of international tourists obtained information aboutThailand from their friends. Only 15 percent got the information from tour operators whereas about 12 percent got information from both sources.To attract those who have not yet decided their holiday destination, It is necessary to impress the foreign tourist already
in Thailand.However, a survey in 1990-1991 by the Intrama World Destination Monitor put Thailand second only to Hong Kong as a place where 1,450 tour operator around the world said tourists were likely to be cheated or overcharged in Asia. India came in third. Italy was considered to be the number one country in the world where tourists were most likely
to be cheated.
From a survey in 1990-1991 by theIntrama World Destination Monitor, Thailand was ranked on the second place where the tourists were likely to be cheated in Asia. The spread of disreputable information poses growing risks to society and economy. The tourists may feel betrayed and are more likely to go somewhere else for the similar products or services. Thailand may also get a bad reputation as a deceptive country, which means decreased revenues in the future.
However, it may be difficult for the tourists to accept and trust but their awareness in ethics can be altered and Thailand will gain loyalty from customers again.
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